Online Political Communication How to Use the Web to Build Consensus and Boost Participation /

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus,...

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Main Author: Giansante, Gianluca.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : 2015.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-319-17617-8
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