The Neuroscientific Basis of Successful Design How Emotions and Perceptions Matter /

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to desi...

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Main Author: Maiocchi, Marco.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : 2015.
Series: SpringerBriefs in Applied Sciences and Technology,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-319-02801-9
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