Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries /

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates...

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Main Author: Brabazon, Tara.
Corporate Author: SpringerLink (Online service)
Other Authors: Winter, Mick., Gandy, Bryn.
Format: Electronic
Language: English
Published: Singapore : Springer Singapore : 2014.
Series: SpringerBriefs in Business,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-981-287-059-9
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