Product Research The Art and Science Behind Successful Product Launches /
New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...
|Corporate Author:||SpringerLink (Online service)|
|Other Authors:||Raghavan, N. R. Srinivasa., Cafeo, John A.|
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