Product Research The Art and Science Behind Successful Product Launches /

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...

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Corporate Author: SpringerLink (Online service)
Other Authors: Raghavan, N. R. Srinivasa., Cafeo, John A.
Format: Electronic
Language: English
Published: Dordrecht : Springer Netherlands, 2009.
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