Multinational Companies in Low-Income Markets An Analysis of Social Embeddedness in Southeast Asia /
Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of com...
|Main Author:||Badry, Dina.|
|Corporate Author:||SpringerLink (Online service)|
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