Multinational Companies in Low-Income Markets An Analysis of Social Embeddedness in Southeast Asia /

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of com...

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Main Author: Badry, Dina.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Gabler, 2009.
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