Integration of Preference Analysis Methods into Quality Function Deployment A Focus on Elderly People /

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and...

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Main Author: Abu-Assab, Samah.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Gabler Verlag, 2012.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-8349-7075-6
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