Diversity in European Marketing Text and Cases /
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student ass...
|Corporate Author:||SpringerLink (Online service)|
|Other Authors:||Rudolph, Thomas., Schlegelmilch, Bodo B., Bauer, András., Franch, Josep., Meise, Jan Niklas.|
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