Diversity in European Marketing Text and Cases /

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student ass...

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Corporate Author: SpringerLink (Online service)
Other Authors: Rudolph, Thomas., Schlegelmilch, Bodo B., Bauer, András., Franch, Josep., Meise, Jan Niklas.
Format: Electronic
Language: English
Published: Wiesbaden : Gabler Verlag, 2012.
Online Access: http://dx.doi.org/10.1007/978-3-8349-6976-7
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