Branded Component Strategies Ingredient Branding in B2B Markets /

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market perfo...

Full description

Main Author: Worm, Stefan.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Gabler Verlag, 2012.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-8349-6453-3
Tags: Add Tag
No Tags, Be the first to tag this record!