Open and Closed Innovation Different Cultures for Different Strategies /

Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implem...

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Main Author: Herzog, Philipp.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Gabler, 2011.
Edition: 2nd revised edition.
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