Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China /

Retail firms have internationalized aggressively, first into developed countries and then into developing countries. Doing business in emerging countries offers growth opportunities, but also holds some uncertainties due to the lack of knowledge on whether international retailers can succeed with a...

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Main Author: Pennemann, Karin.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
Series: Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
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