Open Evaluation Integrating Users into the Selection of New Product Ideas /
Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or...
|Main Author:||Haller, Jörg.|
|Corporate Author:||SpringerLink (Online service)|
Springer Fachmedien Wiesbaden :
Markt- und Unternehmensentwicklung / Markets and Organisations
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