Open Evaluation Integrating Users into the Selection of New Product Ideas /

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or...

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Main Author: Haller, Jörg.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
Series: Markt- und Unternehmensentwicklung / Markets and Organisations
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