Luxury Marketing A Challenge for Theory and Practice /
Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers...
|Corporate Author:||SpringerLink (Online service)|
|Other Authors:||Wiedmann, Klaus-Peter., Hennigs, Nadine.|
Gabler Verlag :
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