Luxury Marketing A Challenge for Theory and Practice /

Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers...

Full description

Corporate Author: SpringerLink (Online service)
Other Authors: Wiedmann, Klaus-Peter., Hennigs, Nadine.
Format: Electronic
Language: English
Published: Wiesbaden : Gabler Verlag : 2013.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-8349-4399-6
Tags: Add Tag
No Tags, Be the first to tag this record!