European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...

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Corporate Author: SpringerLink (Online service)
Other Authors: Rudolph, Thomas., Foscht, Thomas., Morschett, Dirk., Schnedlitz, Peter., Schramm-Klein, Hanna., Swoboda, Bernhard.
Format: Electronic
Language: English
Published: Wiesbaden : Gabler Verlag : 2012.
Series: European Retail Research,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-8349-4237-1
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