Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planni...
|Corporate Author:||SpringerLink (Online service)|
|Other Authors:||Diamantopoulos, Adamantios., Fritz, Wolfgang., Hildebrandt, Lutz.|
Gabler Verlag :
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