Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planni...

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Corporate Author: SpringerLink (Online service)
Other Authors: Diamantopoulos, Adamantios., Fritz, Wolfgang., Hildebrandt, Lutz.
Format: Electronic
Language: English
Published: Wiesbaden : Gabler Verlag : 2012.
Online Access: http://dx.doi.org/10.1007/978-3-8349-3722-3
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