Doomed to Internationalization and Modernization of Corporate Culture The Russian Experience of German Firms /

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect...

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Main Author: Anghel, Ghenadie.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Gabler Verlag, 2012.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-8349-3498-7
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