Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation /

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

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Main Author: Heinecke, Patrick.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Heidelberg : Physica-Verlag HD, 2011.
Series: Contributions to Management Science,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-7908-2640-1
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