Quality Uncertainty and Perception Information Asymmetry and Management of Quality Uncertainty and Quality Perception /

The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science. Reliability Engineering, Seven Management Tools and System Dynamics are used to develop theories on quality uncertainty a...

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Main Author: Wankhade, Lalit.
Corporate Author: SpringerLink (Online service)
Other Authors: Dabade, Balaji.
Format: Electronic
Language: English
Published: Heidelberg : Physica-Verlag HD : 2010.
Series: Contributions to Management Science,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-7908-2195-6
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Summary: The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science. Reliability Engineering, Seven Management Tools and System Dynamics are used to develop theories on quality uncertainty and perception. Quality perception is identified as a multidisciplinary measure of business performance. The tools are developed to minimize quality uncertainty or to maximize quality perception. A few worksheets are provided for applying these theories to improve business performance.
Physical Description: XIV, 115 p. 62 illus. online resource.
ISBN: 9783790821956
ISSN: 1431-1941