Innovation in a High Technology B2B Context Exploring Supply Networks, Processes and Management /

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring dra...

Full description

Main Author: Möhring, Monika Maria.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-658-05721-3
Tags: Add Tag
No Tags, Be the first to tag this record!