Realizing Business Model Innovation A Strategic Approach for Business Unit Managers /
Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and p...
|Main Author:||Trapp, Martin.|
|Corporate Author:||SpringerLink (Online service)|
Springer Fachmedien Wiesbaden :
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