Realizing Business Model Innovation A Strategic Approach for Business Unit Managers /

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and p...

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Main Author: Trapp, Martin.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-658-05094-8
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