Brand Growth Barriers Identify, Understand, and Overcome Them /

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In thi...

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Main Author: Krüger, Ralph.
Corporate Author: SpringerLink (Online service)
Other Authors: Stumpf, Andreas.
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.
Series: Management for Professionals,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-642-37108-0
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