Marketing Cases from Emerging Markets
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...
|Corporate Author:||SpringerLink (Online service)|
|Other Authors:||Mutum, Dilip., Roy, Sanjit Kumar., Kipnis, Eva.|
Berlin, Heidelberg :
Springer Berlin Heidelberg :
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