Marketing Cases from Emerging Markets

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...

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Corporate Author: SpringerLink (Online service)
Other Authors: Mutum, Dilip., Roy, Sanjit Kumar., Kipnis, Eva.
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2014.
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