Marketing Cases from Emerging Markets

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...

Full description

Corporate Author: SpringerLink (Online service)
Other Authors: Mutum, Dilip., Roy, Sanjit Kumar., Kipnis, Eva.
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2014.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-642-36861-5
Tags: Add Tag
No Tags, Be the first to tag this record!