Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transn...
|Main Author:||Sirkeci, Ibrahim.|
|Corporate Author:||SpringerLink (Online service)|
Berlin, Heidelberg :
Springer Berlin Heidelberg :
SpringerBriefs in Business,
No Tags, Be the first to tag this record!