Transnational Marketing and Transnational Consumers

Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transn...

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Main Author: Sirkeci, Ibrahim.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.
Series: SpringerBriefs in Business,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-642-36775-5
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