The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in pra...

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Main Author: Kotler, Philip.
Corporate Author: SpringerLink (Online service)
Other Authors: Berger, Roland., Bickhoff, Nils.
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
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