Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing /

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavio...

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Main Author: Wiehenbrauk, Daniela.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2010.
Series: Lecture Notes in Economics and Mathematical Systems, 643
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