The Right Sensory Mix Targeting Consumer Product Development Scientifically /

Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.   The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had signifi...

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Main Author: Derval, Diana.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2010.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-642-12093-0
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