Product Variety in Automotive Industry Understanding Niche Markets in America /

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that...

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Main Author: Guerzoni, Marco.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : 2014.
Series: SpringerBriefs in Business,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-319-01907-9
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