Product Variety in Automotive Industry Understanding Niche Markets in America /
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that...
|Main Author:||Guerzoni, Marco.|
|Corporate Author:||SpringerLink (Online service)|
Springer International Publishing :
SpringerBriefs in Business,
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