Consumer Economic Wellbeing
This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects o...
|Main Author:||Xiao, Jing Jian.|
|Corporate Author:||SpringerLink (Online service)|
New York, NY :
Springer New York :
International Series on Consumer Science,
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