Corporate Social Responsibility as an International Strategy

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old...

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Main Author: Keinert, Christina.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Heidelberg : Physica-Verlag HD, 2008.
Series: Contributions to Economics,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-7908-2024-9
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