Market Entry Strategies in Eastern Europe in the Context of the European Union An Empirical Research into German Firms Entering the Polish Market /

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and invest...

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Main Author: Klug, Michael.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : DUV, 2006.
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