Developing International Strategies
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a chal...
|Main Author:||Grünig, Rudolf.|
|Corporate Author:||SpringerLink (Online service)|
|Other Authors:||Morschett, Dirk.|
Berlin, Heidelberg :
Springer Berlin Heidelberg :
|Edition:||2nd ed. 2017.|
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