Developing International Strategies

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a chal...

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Main Author: Grünig, Rudolf.
Corporate Author: SpringerLink (Online service)
Other Authors: Morschett, Dirk.
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2017.
Edition: 2nd ed. 2017.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-662-53123-5
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