Mass Customization: Challenges and Solutions

Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management...

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Corporate Author: SpringerLink (Online service)
Other Authors: Blecker, Thorsten., Friedrich, Gerhard.
Format: Electronic
Language: English
Published: Boston, MA : Springer US, 2006.
Series: International Series in Operations Research & Management Science, 87
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