Lead Market India Key Elements and Corporate Perspectives for Frugal Innovations /
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...
|Corporate Author:||SpringerLink (Online service)|
|Other Authors:||Herstatt, Cornelius., Tiwari, Rajnish.|
Springer International Publishing :
India Studies in Business and Economics,
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