Lead Market India Key Elements and Corporate Perspectives for Frugal Innovations /

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...

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Corporate Author: SpringerLink (Online service)
Other Authors: Herstatt, Cornelius., Tiwari, Rajnish.
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : 2017.
Series: India Studies in Business and Economics,
Online Access: http://dx.doi.org/10.1007/978-3-319-46392-6
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