The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the f...

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Main Author: Kotler, Philip.
Corporate Author: SpringerLink (Online service)
Other Authors: Berger, Roland., Bickhoff, Nils.
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2016.
Edition: 2nd ed. 2016.
Series: Quintessence Series,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-662-48490-6
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