Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels /

With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When sh...

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Main Author: Himbert, Lena.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : 2016.
Online Access: http://dx.doi.org/10.1007/978-3-658-13476-1
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