Advances in National Brand and Private Label Marketing Third International Conference, 2016 /

This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present a...

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Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos., Gijsbrecht, Els.
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : 2016.
Series: Springer Proceedings in Business and Economics,
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