Transformational Sales Making a Difference with Strategic Customers /

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation...

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Main Author: Kotler, Philip.
Corporate Author: SpringerLink (Online service)
Other Authors: Dingena, Marian., Pfoertsch, Waldemar.
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : 2016.
Edition: 1st ed. 2016.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-319-20606-6
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