Transformational Sales Making a Difference with Strategic Customers /
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation...
|Main Author:||Kotler, Philip.|
|Corporate Author:||SpringerLink (Online service)|
|Other Authors:||Dingena, Marian., Pfoertsch, Waldemar.|
Springer International Publishing :
|Edition:||1st ed. 2016.|
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