The Co-Creation Edge Harnessing Big Data to Transform Sales and Procurement for Business Innovation /

Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in fact,...

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Main Author: Gouillart, Francis.
Corporate Author: SpringerLink (Online service)
Other Authors: Quancard, Bernard.
Format: Electronic
Language: English
Published: New York : Palgrave Macmillan US : 2016.
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