Contemporary Wine Marketing and Supply Chain Management A Global Perspective /

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage...

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Main Author: Flint, Daniel J.
Corporate Author: SpringerLink (Online service)
Other Authors: Signori, Paola., Golicic, Susan L.
Format: Electronic
Language: English
Published: New York : Palgrave Macmillan US : 2016.
Subjects:
Online Access: http://dx.doi.org/10.1057/9781137492432
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