The Strategy Planning Process Analyses, Options, Projects /

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book...

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Main Author: Grünig, Rudolf.
Corporate Author: SpringerLink (Online service)
Other Authors: Kühn, Richard.
Format: Electronic
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : 2015.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-662-45649-1
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