The Strategy Planning Process Analyses, Options, Projects /
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book...
|Main Author:||Grünig, Rudolf.|
|Corporate Author:||SpringerLink (Online service)|
|Other Authors:||Kühn, Richard.|
Berlin, Heidelberg :
Springer Berlin Heidelberg :
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