Strategic International Management Text and Cases /

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activ...

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Main Author: Morschett, Dirk.
Corporate Author: SpringerLink (Online service)
Other Authors: Schramm-Klein, Hanna., Zentes, Joachim.
Format: Electronic
Language: English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : 2015.
Edition: 3rd ed. 2015.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-658-07884-3
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