Confessions of the Pricing Man How Price Affects Everything /

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.   In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens o...

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Main Author: Simon, Hermann.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : 2015.
Edition: 1st ed. 2015.
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-319-20400-0
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