Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emergin...

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Main Author: Schaffmeister, Niklas.
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language: English
Published: Cham : Springer International Publishing : 2015.
Edition: 1st ed. 2015.
Series: Management for Professionals,
Subjects:
Online Access: http://dx.doi.org/10.1007/978-3-319-19482-0
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