Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emergin...
|Main Author:||Schaffmeister, Niklas.|
|Corporate Author:||SpringerLink (Online service)|
Springer International Publishing :
|Edition:||1st ed. 2015.|
Management for Professionals,
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